STRATEGY-LED. VISIBILITY-FOCUSED.
Brands gone bold
We help established B2B brands and founder-led companies get seen, get chosen, and stop being the “best-kept secret” in their industry.
STRATEGY-LED. VISIBILITY-FOCUSED.
Brands gone bold
We help established B2B brands and founder-led companies get seen, get chosen, and stop being the “best-kept secret” in their industry.
Safe = Boring
You’re building something worth talking about, but your brand is stuck on mute, and looking like it was designed by a committee of beige-loving accountants. Your competitors look polished, sound confident, and seem to own the room. Meanwhile, you’re still explaining why you’re different – instead of being chosen because of it.
That gap between what you’ve built and how the world sees you? That’s exactly what we fix.
Our Service Packages
Brand Foundation
Your glow up from the ground up
Stop apologizing for your logo and start owning your story. We’ll create a brand foundation as solid as your values and twice as memorable.
– Brand strategy
– Visual identity
– Messaging that hits
– Competitive analysis
Starting at $8K | 6-8 weeks
Program Overhaul
Clear systems for scalable growth
You’re doing ALL the things, but nothing’s landing. Turn scattered efforts into a marketing machine that actually works.
– Full marketing audit
– Content strategy
– Channel strategy
– 90-day roadmap
Starting at $12K | 10-14 weeks
Thought Leadership
Your founder-led growth program
Your CEO has opinions. Good ones. Time to turn those quotable moments into industry influence that drives business results.
– Executive positioning
– Executive content strategy
– Media pitch developement
– Speaking abstracts & bios
Starting at $15K | 12-16 weeks
How Visible
Is Your Brand,
Really?
Score your B2B brand across 10 critical visibility areas — and find out exactly where you're leaving growth on the table.
Send Me
the Scorecard
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Pitch Decks that don’t put people to sleep
Let’s be honest – most presentation decks are a snore. Not to mention that the stress of making a pile of data look good after you’ve hunted down all the details is exhausting for everyone involved. We can help!
Hand over that Frankenstein baby, and let us give you a deck that your stakeholders actually read, share, and remember. Because ideas this good deserve storytelling this bold.
Don’t Just Take Our Word for It
When we started TAAPD, we had a vision but needed partners who could help us translate that into something real. Hankering Co. went beyond delivering the services we needed to become true extensions of our founding team. Liz, Val, and Lauren understood immediately that we were working to build; they helped us articulate not just what we do, but why it matters to the people who need it most.
What impressed me most was their ability to move seamlessly between strategic thinking and hands-on execution. One day they’re helping us refine our core messaging, the next they’re building our website architecture, then they’re coaching us through LinkedIn strategy. Most agencies silo these functions, but Hankering works the way founders think — everything connected, everything building toward the bigger picture.
Hankering Co. helped us discover, nurture, and express our vision. That’s exactly the type of partnership early-stage companies need.
Authenticity Above All
We believe business can be a force for good, which means your brand should feel like you on your best day—not like a stock photo of success. We’re here to move the needle and drive real mission impact, not just win design awards (though, we can do that too). Great brands welcome everyone to the table, and we build them that way from day one – because pretty brands are nice, but brands that actually change the world? That’s the dream.
Our Secret Sauce?
We Listen
Discovery
The Fun Part
We dive deep into your mission, your market, and your magnificent obsessions.
Strategy
The Smart Part
We turn insights into action with brand strategies that actually make sense for real humans.
Creation
The Pretty Part
We bring your brand to life with design and messaging that makes people stop scrolling.
Launch
The Exciting Part
We help you roll out your new brand with confidence and a plan that works.
Our Team
Val Schein
Founder & Chief Strategist
Val has spent 15+ years building & scaling marketing engines for B2B tech firms operating across 32 countries. She has generated multi-million dollar pipelines, led brands through 6 acquisitions, and produced 180+ global events & activations. She founded Hankering Collective to bring strategic firepower to founder-led companies who are ready to grow.
Liz Lytle
Communications Mastermind
Liz is an award-winning PR strategist with 9+ years of experience in brand messaging, media relations, and executive positioning. Her work has earned placements in Good Morning America, The New York Times, and The Wall Street Journal, and has been recognized with nine industry awards across FPRA and PRSA.
Let’s TALK STRATEGY
Send us a note
Whether you’re launching something world-changing or transforming something world-worn, we’re here to make sure your brand works as hard as you do.